8/6/2023 0 Comments Surf expo orlando january 2018![]() ![]() ![]() “Our top priority was e nsuring the health and safety of everyone while onsite,” Silva said. 6-8.Īccording to Lori Silva, executive vice president of Emerald’s Retail Group, the event served the needs of its audience by providing a secure, safety-first platform that allowed in-person business to be successfully conducted. Riding the waves of strong exhibitor and retailer demand for an in-person experience, Surf Expo kicked off the new year with a live trade show at the Orange County Convention Center in Orlando Jan. “Everyone needed something to look forward to, given the 2020 we all had.” Surf Expo “The idea of bringing back the apparel market became the focus in 2019 COVID-19 definitely put a wrench in our plans, but we decided to forge ahead and see what we could create,” she explained. Not only was the January Market the first in-person trade event to be held at Denver Mart in 2021, it also marked the first January Market to be held since 2014. Until the traditional trade show model of using exhibition halls is allowable, the Denver Mart will continue to provide showroom space as an option for temporary show exhibitors, she added. “Along with heightened cleaning schedules and hand sanitizing stations, we presented a safe place to conduct business and host in-person meetings.” “Occupancy rates were held at 50%, masks were mandatory and everyone had their temps check at all entrances of the Mart,” Flachman said. Highlights included champagne toasts, give-a-ways, free lunches and a fashion show with live music and swing dancing that showcased an array of cowboy boots, hats and leather jackets.Īlso on display were the show’s comprehensive health safety measures, which included temperature checks, mask-wearing, social distancing and hand sanitizer stations at all show entrances.Īccording to Denver Mart Trade Shows General Manager Misty Flachman, the venue not only worked closely with local health officials to follow CDC mandates for its everyday business model, but also placed temporary exhibitors in open showrooms rather than traditional expo booths to maintain a controlled environment that kept everyone socially distanced. The event went the extra mile to entertain buyers. “I am thrilled with my results from this market and feel blessed that my buyers felt comfortable to attend,” said exhibitor Laura Elledge, of Elledge & Associates Apparel. ![]() Temporary and permanent showrooms showcased outdoor, apparel, western lifestyle, gift and souvenir merchandise, with the Casual Apparel, Cash & Carry and Outdoor Lifestyle categories leading the way in strong order writing, according to show officials. 19-22, the Denver January Market lured buyers from surrounding states, as well as 66 exhibitors spanning 13,800 square feet of showroom space. A common theme: regional attendance and extensive health and safety measures that kept participants feeling more confident and comfortable. While many trade shows in early 2021 have either been cancelled, gone virtual or been postponed until later in the year, two recent B2B events in Orlando and Denver managed to go live successfully. ![]()
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